Coast Hotels x Telus
2023–Present
Overview — A co-branded sustainability campaign developed in partnership with TELUS Environmental Solutions. The initiative enabled Coast Rewards members to redeem points in support of environmental restoration efforts, helping restore Pacific kelp forests while reinforcing Coast Hotels’ commitment to responsible travel and community impact.
Role — As the lead designer on the project, I developed creative assets across multiple channels, including social media, video, email marketing, and digital signage. The campaign was designed to communicate the initiative clearly, encourage member participation, and align with the Coast Hotels brand.
Scope
Social Media • Video • Email Marketing • Digital Signage • Campaign Creative
Introducing the Coast Hotels × TELUS Partnership
Created to introduce the partnership between Coast Hotels and TELUS Environmental Solutions, this video launched a sustainability initiative that enables Coast Rewards members to support environmental restoration through point redemptions. Premiering at the 2025 Coast Hotels Brand Conference, the video helped communicate the initiative’s impact while reinforcing Coast Hotels’ commitment to responsible travel and sustainability.
In-Hotel Campaign Experience
A series of digital signage assets developed to support the Coast Hotels and TELUS Environmental Solutions partnership. Displayed across hotel properties, the creative helped raise awareness of the sustainability initiative and encourage guest participation through clear, engaging visual communication.
