Launchtrip
2021–2022
Overview — Launchtrip was a travel technology startup focused on simplifying the way groups book hotels, restaurants, and experiences for destinations and live events. As the company expanded its presence, I helped translate the brand across a wide range of digital marketing initiatives, creating engaging visuals that increased awareness, supported campaigns, and delivered a consistent experience across every customer touchpoint.
Role — As Launchtrip’s in-house Graphic Designer, I collaborated closely with the Art Director, Video Editor, and Marketing team to develop creative assets that supported the company’s growth. My work spanned paid advertising, organic social media, motion graphics, and branding, ensuring every piece aligned with Launchtrip’s visual identity while helping communicate the value of the platform to new audiences.
Scope
Paid Advertising • Organic Social Media • Motion Graphics • Branding
Brand Awareness Ad
Centered around the tagline “Explore. Inspire. Book.”, this advertisement introduced Launchtrip’s value proposition by highlighting the platform’s key features through a concise, engaging visual designed to build brand awareness and encourage app downloads.
“The Travel App Made for Fans” | Super Bowl Ad
Timed around the 2021 NFL playoffs, this paid Facebook and Instagram advertisement leveraged excitement surrounding the games to promote Launchtrip as the easiest way for fans to book hotels for their next sports trip. By targeting audiences in host cities, the campaign showcased the platform’s trip-planning features while encouraging app downloads and hotel bookings.
Brand Standards Guide
To support Launchtrip’s growing brand, I collaborated with the Marketing Manager and Managing Editor to develop a comprehensive set of brand standards that ensured consistency across every customer touchpoint. Together, we defined the company’s visual and verbal identity by establishing guidelines for typography, colour, imagery, tone of voice, and messaging. The result was a cohesive framework that empowered internal teams to create on-brand marketing materials while strengthening Launchtrip’s overall brand presence.
