Coast Hotels
2023–Present
Overview — Since 2023, I have helped bring the Coast Hotels brand to life across a diverse portfolio of properties throughout Canada and the United States. Working within the Creative Services team, I have developed creative solutions that support brand awareness, enhance guest engagement, and drive revenue through marketing initiatives across digital, print, social media, and motion channels.
Role — As a Graphic Designer, I lead the design and production of integrated marketing campaigns, video content, paid advertising creative, social media assets, promotional materials, sales collateral, and property marketing initiatives. My role involves balancing strategic objectives with creative execution while maintaining a consistent brand experience across all customer touchpoints.
Scope
Integrated Campaigns • Paid Advertising • Video & Motion • Social Media • Email Marketing • Print Collateral • Sales Materials • Signage & Environmental Design
Evergreen Brand Video
A refreshed evergreen brand video created as a foundational awareness asset for paid digital campaigns. Designed to showcase Coast Hotels’ destinations, guest experiences, and brand personality, the video inspires future travel while reinforcing the brand’s unique identity.
Mother’s Day Gift Card Campaign
A seasonal campaign promoting Coast Rewards gift cards as a thoughtful Mother’s Day gift, featuring motion and static creative across digital channels.
Konnichiwa! Taste of Japan Sweepstakes
A multi-channel Coast Rewards campaign developed in partnership with APA Group. The campaign leveraged social media, digital advertising, and promotional assets to drive awareness, engagement, and loyalty program growth.
Password to Points Campaign
Designed to encourage direct bookings through Central Reservations, the Password to Points campaign invited guests to uncover a secret code hidden on the Coast Hotels website to unlock a special Coast Rewards offer. The creative focused on building curiosity while guiding guests seamlessly from discovery to booking across digital and motion assets.
